Advanced Keyword Research — SES San Francisco 2010, Day 3

The topic for the fourth session of the day was “Advanced Keyword Search.” the agenda of the session was “How to target keywords in a proper manner using better tools and techniques, to get better ROI.” Moderator: Christine Churchill, President, KeyRelevance Speakers: Ron Jones, President/CEO, Symetri Internet Marketing Wister Walcott, Co-founder & VP of Products, Marin Software Aaron Lauper, adCenter Product Team, Microsoft Advertising Stacie Susens , Director of Client Strategy and Development, Resolution Media Ron initiated the session and he talked about the importance of keyword research, the role of keyword research and how it works with different campaigns and the methods that work for any campaign. Keyword research is crucial because it is the fundamental building block of Web content, SEO, PPC and social media, said Ron. If wrong words are picked, a significant amount of resources are wasted.

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Advanced Keyword Research — SES San Francisco 2010, Day 3