AdWords Search Funnels: New Reports on Keyword Conversions Launched!

The new reports are all about seeing sales as a process than a one-click act. Google AdWords used to attribute the conversion to the last ad someone clicks before making a conversion. But now insights will be given into the multiple search process and prior interaction with your ads which led to the uccess.

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AdWords Search Funnels: New Reports on Keyword Conversions Launched!