Competitive Research: SES San Francisco 2010 Day 2

This 4th session of Search Engine Strategies San Francisco 2010 Day 2 focused mainly on driving more traffics through competitive research. Moderator: Kristopher Jones, President & CEO, KBJ Interactive Speakers: Mark Munroe, Director of Search Audience, MerchantCircle Eli Goodman, Search Evangelist, comScore, Inc. Bill Leake, President and CEO, Apogee Search The session was initiated by Eli Goodman, who begins by explaining a “Search Funnel.” According to him, it as a collection of search events that leads to a conversion.

Here is the original: 
Competitive Research: SES San Francisco 2010 Day 2