New addition to Google's shopping list is like.com , which was launched in November 2006 by startup Riya. This acquisition is being seen as the competitive response to Bing, which has been labelled as the “decision engine for shoppers”

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Google’s Latest Buy – Like.com Confirmed!

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Yahoo! had started the transfer of the back – end technology of its search to the Microsoft Platform, in the US and Canada, last week. “Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft.” , said the official Yahoo! Blog

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It’s Official- Bing Now Powers Yahoo!’s Search Results!

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AdMax has recently launched a SEO Toolbar , that comprises of the popular SEO tools, put together on a single browser plugin. It also features mobile keyword rankings and mobile link building tools.

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AdMax Rolls-Out New Multi-Feature SEO Toolbar

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Google Analytics JavaScript is the latest offering from Google. This snippet would surely make, life a bit easy for site owners.

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Google Analytics JavaScript To Make Ownership Verification Process Easy

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Yet another change on Google, and this time Google has tweaked its ranking algorithm so to allow, a large number of results from a single site on a single page. According to Google, this improvement is essentially for users to find better and deeper results from a single site

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It’s Official Now!: One Domain To Dominate A Single Page On Google’s Search Results

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Google AdWords has now launched an automated bidding feature called Enhanced CPC. This tool will allow marketers to adjust the costs of their Max CPC bid automatically, to increase conversions based on their past conversion record.

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Google Launches Enhanced CPC Tool To Maximise Conversions

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Here is our coverage of the final day of the SES San Francisco 2010:

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The last session of the day and the last session of SES San Francisco 2010.

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Advanced Paid Search Tactics: SES San Francisco 2010, Day 3

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The topic for the fourth session of the day was “Advanced Keyword Search.” the agenda of the session was “How to target keywords in a proper manner using better tools and techniques, to get better ROI.” Moderator: Christine Churchill, President, KeyRelevance Speakers: Ron Jones, President/CEO, Symetri Internet Marketing Wister Walcott, Co-founder & VP of Products, Marin Software Aaron Lauper, adCenter Product Team, Microsoft Advertising Stacie Susens , Director of Client Strategy and Development, Resolution Media Ron initiated the session and he talked about the importance of keyword research, the role of keyword research and how it works with different campaigns and the methods that work for any campaign. Keyword research is crucial because it is the fundamental building block of Web content, SEO, PPC and social media, said Ron. If wrong words are picked, a significant amount of resources are wasted.

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Advanced Keyword Research — SES San Francisco 2010, Day 3

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The third session was with Andy Beal and the turn-out for this session was quite less surprisingly, given Andy's stature. The agenda of the session was “Keys to better Search Engine Reputation Management.” Moderator: Chris Sheridan Speaker: Andy Beal, CEO of Trackur.com, Editor of Marketing Pilgrim and co-author of the book Radically Transparent Andy started the session by giving 5 Keys to Search Engine Reputation Management (SERM) 1.

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Managing Your Google Reputation: SES San Francisco 2010, Day 3

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