Successful Information Architecture: SES San Francisco 2010

After the great first session, the second session we covered was on Information Architecture, where the agenda was to get an understanding of Information Architecture. Moderator: Bill Hunt , Founder/President Backazimuth Speakers: Shari Thurow , Founder & SEO Director, Omni Marketing Interactive Eleanor Hong , Lead Editor, SEO, ABCNews.com Adam Audette( @audette ), President, AudetteMedia was to moderate this session but as Adam could not make it on time, the proceedings were moderated by Bill Hunt. The session got going with Shari talking about the misconceptions and myths around the concept of SEO and Information Architecture

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Successful Information Architecture: SES San Francisco 2010