Archive for advertising

Yahoo! has filed a document with SEC saying that Microsoft failed to finalize the deal by October 27, 2009.

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The Deal Implementation Between Microsoft and Yahoo! Delayed

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Oct
26

Steps to do Keyword Research in adCenter

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There is no doubt that keywords play a crucial role in search engine ranking of a website but many people are not aware of the basic keyword research process done by using the adCenter user interface. One of the reasons is that UI method do not match the level of information offered by the Microsoft Advertising Intelligence as advertisers

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Steps to do Keyword Research in adCenter

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Here comes the latest that Bing has created a new feature called Ad Preview in order to help advertisers see if their ad is appearing in Bing. Now, instead of searching on Bing.com for an ad, the advertisers will be able to access Ad Preview directly in adCenter to manage their advertising campaigns.

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The Microsoft Advertising Blog reported that Microsoft advertisers are now offered with the option to purchase high quality, premium on-deck display inventory in the Verizon Wireless Ad Network on a Cost Per Click (CPC) or Cost Per Action (CPA) basis. Yes, Microsoft has recently rolled out a set of new frequency capping options for display media running on the Verizon Wireless Ad Network in order to help advertisers with greater control over their mobile advertising investments. With the new options Verizon Network advertisers will be able to maintain the strictest frequency goals across multiple on-deck browsing sessions, which will further help them maximize campaign reach without being too creative

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Microsoft Comes Up With Options To Boost Performance And Accountability Of Its Verizon Mobile Advertising Solutions!

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Google is launching a rare commercial campaign in an attempt to boost the sales of its online business applications. The company is leasing billboards along major highways in New York, San Francisco, Chicago and Boston in order to promote a set of business applications that sells for $50 per worker annually. The idea is to display a different message each weekday through August, starting with Monday morning's commute

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Google Comes Up With Rare Ad Campaign To Sell More Apps

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Google seems to be testing changes to its “show more results from” feature and has come up with a wider use of the feature. Google removed the simple HTML link to a site command feature and now it shows several more results in the same search results page

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Google’s “Show More Results” Link Is Now Contextual

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