Archive for advertising

Feb
14

Google AdWords Remarketing Tutorial!

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Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to come back and convert, who visited your website but didn’t make a… Please visit PageTraffic Blog for the full article.

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Google AdWords Remarketing Tutorial!

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Wordstream has put together an insightful infographic showing how Google earned a substantial $37.9 Billion in 2011 Advertising Revenues. The research was done by WordStream independently and is a follow up of the Google’s announcement of a “disappointing” 2011 Earnings. Read..

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How Google Made Money In 2011- Infographic!

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It is time to capitalize on the local search. With mobile usage increasing and several other behavioral changes among the consumers, local search is a big business opportunity now. MDG Advertising has prepared an ifographic on the same titled – “Local Search Evolved”, here it…

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The Evolving Local Search – Infographic!

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Title: TFM&A India – India's only Integrated Marketing & Advertising Event Description: India's only Integrated Marketing & Advertising Event. The world's leading & multiple award winning marketing event comes to India. TFM&A India 2011 brings together..

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TFM&A India – India’s only Integrated Marketing & Advertising Event!

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Aug
26

Facebook Updates Advertising Guidelines!

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Facebook has announced the release of their new version of Advertising Guidelines and Help Center resources in their bid to make them “simpler, better organized and more intuitive.” This new version now allows the offline casinos, legal gambling establishments and state and national… Please visit PageTraffic Blog for the full article.

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Facebook Updates Advertising Guidelines!

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The upgradation of Microsoft adCentre summer 2010 has been completed with the addition of new advance features. These new features will help the users in managing the overall search and content advertising strategies. Most of these features are the ones requested by the visitors in the adCenter community.

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Microsoft adCenter summer 2010 upgrades with New Features

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Yahoo! has filed a document with SEC saying that Microsoft failed to finalize the deal by October 27, 2009.

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The Deal Implementation Between Microsoft and Yahoo! Delayed

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Oct
26

Steps to do Keyword Research in adCenter

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There is no doubt that keywords play a crucial role in search engine ranking of a website but many people are not aware of the basic keyword research process done by using the adCenter user interface. One of the reasons is that UI method do not match the level of information offered by the Microsoft Advertising Intelligence as advertisers

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Steps to do Keyword Research in adCenter

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Here comes the latest that Bing has created a new feature called Ad Preview in order to help advertisers see if their ad is appearing in Bing. Now, instead of searching on Bing.com for an ad, the advertisers will be able to access Ad Preview directly in adCenter to manage their advertising campaigns.

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The Microsoft Advertising Blog reported that Microsoft advertisers are now offered with the option to purchase high quality, premium on-deck display inventory in the Verizon Wireless Ad Network on a Cost Per Click (CPC) or Cost Per Action (CPA) basis. Yes, Microsoft has recently rolled out a set of new frequency capping options for display media running on the Verizon Wireless Ad Network in order to help advertisers with greater control over their mobile advertising investments. With the new options Verizon Network advertisers will be able to maintain the strictest frequency goals across multiple on-deck browsing sessions, which will further help them maximize campaign reach without being too creative

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Microsoft Comes Up With Options To Boost Performance And Accountability Of Its Verizon Mobile Advertising Solutions!

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