Archive for adwords

Google AdWords has released an infographic answering the question- how do the travel advertisers prepare for the vacation season. The infographic shows five decision making stages of anyone’s travel plans

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How Can Advertisers Prepare for the Travel Season – Infographic!

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Google has limited the ad rotation in Adwords to 30 days. Google announced

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Google has made two improvements to the AdWords interface so that advertisers can manage their accounts better. The Quality Score for AdWords has had three components added; and account labels have been launched to streamline accounts by easier grouping of keywords, ads, ad groups and… Please visit PageTraffic Buzz for the full article.

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New Changes Allow Advertisers to Sort Google AdWords Quality Score Problems and Organize Their Accounts Better!

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Matt Cutts mentioned in a tweet about a Panda update that was rolled on the 19th of April. And then Google announced yesterday about a change in search algorithm to combat webspam

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Winners and Losers of the Panda 3.5 Update!

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Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content.

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Google AdWords for Video ‘Officially’ Rolls Out on YouTube!

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Google has announced that it will match misspellings, plurals, and other variations on a keyword or phrase for AdWords, just like it does for organic search.

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Misspellings and Other Variants To be Automatically Matched by Google AdWords!

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Google has added new features to AdWords to help businesses create ads that are more relevant to local customers.

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New Location Features, ZIP Code Targeting Added to Google AdWords!

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Improving on AdWords sitelinks which was introduced in 2009, Google is now introducing what they call, “Enhanced Ad sitelinks”. Sitelinks are known to increase click through rate of an advertisement by 30% on an average, when compared to those without them.

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Google Upgrades Adwords with Enhanced Ad Sitelinks!

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Ever since Yahoo Site Explorer

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Feb
14

Google AdWords Remarketing Tutorial!

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Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to come back and convert, who visited your website but didn’t make a… Please visit PageTraffic Blog for the full article.

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Google AdWords Remarketing Tutorial!

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