The Microsoft Advertising Blog reported that Microsoft advertisers are now offered with the option to purchase high quality, premium on-deck display inventory in the Verizon Wireless Ad Network on a Cost Per Click (CPC) or Cost Per Action (CPA) basis. Yes, Microsoft has recently rolled out a set of new frequency capping options for display media running on the Verizon Wireless Ad Network in order to help advertisers with greater control over their mobile advertising investments. With the new options Verizon Network advertisers will be able to maintain the strictest frequency goals across multiple on-deck browsing sessions, which will further help them maximize campaign reach without being too creative

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Microsoft Comes Up With Options To Boost Performance And Accountability Of Its Verizon Mobile Advertising Solutions!