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New addition to Google's shopping list is like.com , which was launched in November 2006 by startup Riya. This acquisition is being seen as the competitive response to Bing, which has been labelled as the “decision engine for shoppers”

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Google’s Latest Buy – Like.com Confirmed!

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Yahoo! had started the transfer of the back – end technology of its search to the Microsoft Platform, in the US and Canada, last week. “Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft.” , said the official Yahoo! Blog

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It’s Official- Bing Now Powers Yahoo!’s Search Results!

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AdMax has recently launched a SEO Toolbar , that comprises of the popular SEO tools, put together on a single browser plugin. It also features mobile keyword rankings and mobile link building tools.

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AdMax Rolls-Out New Multi-Feature SEO Toolbar

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Google Analytics JavaScript is the latest offering from Google. This snippet would surely make, life a bit easy for site owners.

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Google Analytics JavaScript To Make Ownership Verification Process Easy

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Yet another change on Google, and this time Google has tweaked its ranking algorithm so to allow, a large number of results from a single site on a single page. According to Google, this improvement is essentially for users to find better and deeper results from a single site

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It’s Official Now!: One Domain To Dominate A Single Page On Google’s Search Results

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Google AdWords has now launched an automated bidding feature called Enhanced CPC. This tool will allow marketers to adjust the costs of their Max CPC bid automatically, to increase conversions based on their past conversion record.

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Google Launches Enhanced CPC Tool To Maximise Conversions

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The 1st session of Search Engine Strategies San Francisco 2010 Day 3 was on the topic “PPC or SEO.” The agenda of the session was on putting forward which is important search marketing tool PPC or SEO?

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PPC or SEO? The Ultimate Search Marketing Battle – SES San Francisco 2010 Day 3

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Aug
19

SES San Francisco 2010 Day 2 Coverage

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Here is our coverage of Day 2 of the SES San Francisco 2010:

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This 4th session of Search Engine Strategies San Francisco 2010 Day 2 focused mainly on driving more traffics through competitive research. Moderator: Kristopher Jones, President & CEO, KBJ Interactive Speakers: Mark Munroe, Director of Search Audience, MerchantCircle Eli Goodman, Search Evangelist, comScore, Inc. Bill Leake, President and CEO, Apogee Search The session was initiated by Eli Goodman, who begins by explaining a “Search Funnel.” According to him, it as a collection of search events that leads to a conversion.

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Competitive Research: SES San Francisco 2010 Day 2

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The next session, we covered was on “Link Building”. The agenda of the session was to get an understanding about, how link building can be used as an effective tool to maximize traffic on a website. Speaker: Jim Boykin, CEO and Link Building Expert, We Build Pages (Internet Marketing Company) Jim initiated the session by asking a question to the audience: What do you do for link building?

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Link Building with Jim Boykin: SES San Francisco 2010 Day 2

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