Archive for search
Google’s Latest Buy – Like.com Confirmed!
Posted by: | CommentsNew addition to Google's shopping list is like.com , which was launched in November 2006 by startup Riya. This acquisition is being seen as the competitive response to Bing, which has been labelled as the “decision engine for shoppers”
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Google’s Latest Buy – Like.com Confirmed!
SES San Francisco 2010 Day 3 Coverage
Posted by: | CommentsHere is our coverage of the final day of the SES San Francisco 2010:
Advanced Paid Search Tactics: SES San Francisco 2010, Day 3
Posted by: | CommentsThe last session of the day and the last session of SES San Francisco 2010.
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Advanced Paid Search Tactics: SES San Francisco 2010, Day 3
Advanced Keyword Research — SES San Francisco 2010, Day 3
Posted by: | CommentsThe topic for the fourth session of the day was “Advanced Keyword Search.” the agenda of the session was “How to target keywords in a proper manner using better tools and techniques, to get better ROI.” Moderator: Christine Churchill, President, KeyRelevance Speakers: Ron Jones, President/CEO, Symetri Internet Marketing Wister Walcott, Co-founder & VP of Products, Marin Software Aaron Lauper, adCenter Product Team, Microsoft Advertising Stacie Susens , Director of Client Strategy and Development, Resolution Media Ron initiated the session and he talked about the importance of keyword research, the role of keyword research and how it works with different campaigns and the methods that work for any campaign. Keyword research is crucial because it is the fundamental building block of Web content, SEO, PPC and social media, said Ron. If wrong words are picked, a significant amount of resources are wasted.
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Advanced Keyword Research — SES San Francisco 2010, Day 3
Managing Your Google Reputation: SES San Francisco 2010, Day 3
Posted by: | CommentsThe third session was with Andy Beal and the turn-out for this session was quite less surprisingly, given Andy's stature. The agenda of the session was “Keys to better Search Engine Reputation Management.” Moderator: Chris Sheridan Speaker: Andy Beal, CEO of Trackur.com, Editor of Marketing Pilgrim and co-author of the book Radically Transparent Andy started the session by giving 5 Keys to Search Engine Reputation Management (SERM) 1.
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Managing Your Google Reputation: SES San Francisco 2010, Day 3
Duplicate Content and Multiple Site Issues – SES San Francisco 2010 Day 3
Posted by: | CommentsThis 2nd session of Search Engine Strategies San Francisco 2010 Day 3 focused mainly on what is duplicate content and the issues related with duplicate content and multiple sites. Moderator: Adam Audette, President, AudetteMedia, Inc Speakers: Shari Thurow, Founder & SEO Director, Omni Marketing Interactive Kathleen Pitcher, Senior Manager, Acquisitions Marketing, Pogo.com/Electronic Arts, Inc. Michael Gray, Owner, Atlas Web Service Shari Thurow is the first speaker of this session who explains what is a duplicate content, why it poses a problem, plus how search engines determine duplicate content, and finally, an overview of recommendations and solutions.
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Duplicate Content and Multiple Site Issues – SES San Francisco 2010 Day 3
PPC or SEO? The Ultimate Search Marketing Battle – SES San Francisco 2010 Day 3
Posted by: | CommentsThe 1st session of Search Engine Strategies San Francisco 2010 Day 3 was on the topic “PPC or SEO.” The agenda of the session was on putting forward which is important search marketing tool PPC or SEO?
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PPC or SEO? The Ultimate Search Marketing Battle – SES San Francisco 2010 Day 3
Eye Tracking Research Update: SES San Francisco 2010, Day 3
Posted by: | CommentsThe first session on Day 3, that we covered was on “Eye Tracking Research Update”.
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Eye Tracking Research Update: SES San Francisco 2010, Day 3
Welcome! back to the final day of SES San Francisco 2010. Tim Ash presented the keynote on Day 3. The agenda was “ To understand, why it is important to build trust online to get improved conversions and how to do it successfully.” Moderator: Mike Grehan Speaker: Tim Ash ( @tim_ash ), CEO, SiteTuners.com “The four pillars of building trust online is not about technology”, was Tim's first statement
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The Four Pillars of Building Instant Trust Online: SES San Francisco 2010, Day 3 Keynote by Tim Ash
SES San Francisco 2010 Day 2 Coverage
Posted by: | CommentsHere is our coverage of Day 2 of the SES San Francisco 2010: